Christopher Kane for J Brand: A new direction for capsule collections?

While talking about his new capsule collection for J Brand, Christopher Kane interestingly told British Vogue that he designed it to complement his resort collection. Rewind back to the London shows in September, when our street style photographer, Michelle Bobb-Parris, snapped Eliza Doolittle wearing an expertly styled mix of Chris Kane resort and J Brand (a moment also captured by British Vogue) and it all comes together. It’s an interesting strategy, designing a lesser expensive capsule collection to mix and match with the main line, and one that maybe the H&Ms and Targets of the world should explore as well? I say this because it seems to be more in line with how women actually dress: Splurging for that one covetable piece and then mixing in more affordable bits and bobs (granted, J Brand is hardly cheap.) Plus, the “greatest hits” approach can only work for so long. That said, this is also another example of how street style placement has become almost as instrumental in driving sales —if not more

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Originalartikeln: Christopher Kane for J Brand: A new direction for capsule collections?