Etikett: h&m story

  • Maison Martin Margiela for H&M

    SEE THE FIRST PICTURES of Maison Martin Margiela for H&M (!) Here are four of my favorites looks. Click continue reading to see more looks!

  • Elin Kling for H&M – the launch

    THIS WILL PROBABLY be the last post about my collection for H&M. Some of you have already seen it, some of you heard about it for the first time here. I LOVE to go through my folder, named H&M – the story, and go over the pictures again and again.

  • H&M the story – PREMIÈRE

    A FEW DAYS after the release it was time for me to wear my design for the first time. The ELLE-awards came up and we thought it was a perfect moment. Me and Margareta Van Den Bosh  (head of design at H&M) did enter the red carpet together.

  • H&M the story, part 3 – The release

    MY ALARM WAKES me up at 07.45. I’m waiting by my computer. I know that H&M will send out the press-release about our collaboration at 08.00.